Brief: Taylor Swift Goes MAGA?

Taylor Swift: Nazi sympathizer, freshly-minted racist, MAGA trad wife. Or so proponents of a recent conspiracy theory would have it. For years, the most successful female recording and performing artist of her generation (and therefore of all time) has used “easter eggs” as part of her marketing. Hidden messages in music videos and lyric sheets, oblique references in social media posts, and puzzles as merchandise marketing gimmicks have all contributed to a parasocial sense of intimacy and insider knowledge for her millions of ardent fans.

With the release of The Life of a Showgirl, these treats seem to have backfired on Swift. A deluge of TikToks claim dog whistles and hidden symbols reveal a far-right turn for a progressive artist that previously stood for feminism, reproductive freedom, gay and trans rights, BLM, and gun control.

Maybe it’s her “cancelled” friends, the influence of Travis Kelce, or traditional, conservative “family values” finally coming home to roost as she celebrates the desire to settle down with her soon-to-be-husband, make a home, and have some kids.

Julian peels apart the layers of this highly charged political conspiracy theory and looks at what it may represent.