289: Big Wellness’s Nicotine Gambit [feat Mallory DeMille]

In 1965, the US passed the Federal Cigarette Labeling and Advertising Act, the reason every pack of cigarettes has a warning label informing you about the potentially harmful effects. Since then, numerous regulations, educational drives, and taxation initiatives have made smoking less appealing and harder to do.

In the contrarian wellness space, nicotine has become the alkaloid du jour. Forget cigs, this special chemical helps your energy, mood, and, at the far end of the influencer spectrum, treat cancer and autism—without that being medical advice, of course. And while nicotine has been shown to be potentially beneficial for a small range of issues, wellness influencers once again are sprinting the cart in front of the horse. 

Mallory DeMille returns to break down the latest wellness buzz.